Five residents will win £100 every month under a new recycling scheme being launched across Eastbourne in the New Year.

Eastbourne Borough Council’s Bourne to Recycle campaign, which begins on January 11, 2016, offers people cash incentives to encourage them to recycle more of their household items. The aim is to build the borough’s recycling rate, which currently stands at around 35% and has been static for a number of years.

Bourne to Recycle, which is fully funded thanks to a successful bid to the Department for Communities and Local Government, is open to all Eastbourne households. Every home is invited to register with the Council and to commit to recycling as much as possible.

All registered homes will be entered in to a month prize draw, with cash prizes of £100 each for five lucky winners.

As the campaign progresses, local charities and good causes will be able to benefit from quarterly awards of up to £2,000 to be spent on community projects.

Councillor Gill Mattock, Deputy Leader of the Council, said: “Recycling is now part of everyday life for most of us. This campaign reinforces that good behaviour while rewarding those who contribute towards improving our recycling rate.

“We want Bourne to Recycle to encourage people who are not yet committed to recycling to get involved and join the ‘green bin revolution’. It’s also a way of providing an extra incentive for existing recyclers to do a little more as every extra item counts.”

Registering is easy and takes just a few seconds. Simply fill in the online form at www.eastbourne.gov.uk/bournetorecycle or complete the paper copy available from the Council’s Customer Contact Centre at 1 Grove Road and at hundreds of shops, libraries and public spaces across the borough.

Bourne to Recycle will run for an initial nine-month period.